Illustration - Storytelling - Prin​t

yellow + blue = green is a short romance graphic novel, I created for my final major university project showcasing a simple romance between two young black queer men in post-COVID London. As much, as the book highlights the issues and problems they face on a daily basis with their intersectional identities, yellow + blue = green chooses to emphasise on the love story between the two main characters, Kekeli, a part-time barista who migrated from Ghana to due to its queerphobic laws and Mason, a second-generation Jamaican British intern at a finance investment firm.

Partaking in this brief was my first time ever taking on a project in a group with other designers as well as ever being involved in a design and advertising competition (D&AD New Blood Awards 2024). As a group, we chose do the brief where Twister as a company is looking to create buzz and intrigue around their brand and market their ice cream product to older teenagers, through guerrilla marketing and out-of-home advertising. We decided to create a Twister-themed pop-up 90s inspired youth centre to create a third space to socialise and be around the product. My contribution to the marketing campaign was designing the mock-up of the inside of the youth centre, which was a new design challenge for me at the time, but I do appreciate the outcome.

Guerilla Marketing - Space Branding

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AURA

Editorial - Print - Type

As mentioned previously, Music is one of my favourite things about life generally, so I knew exactly what my editorial magazine was going to be about when tasked with this project. I decided to highlight the subgenre of female R&B which I believe has been undermined for the past decade but now is producing some of the best-selling, marketable artists of the 2020s. Producing the graphics and type for this publication was a very weird process for me. Mark-making with PVA glue and photographing the shadows of watercolour paint and glitter particles mixed together in oil and water while a phone flashlight was being shown on them were the main processes I used to achieve the final look for the book. Also one of my favourites.

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Linkedin

Diversity Campaign

Campaign - Illustration

This banner is part of a social media campaign proposal for LinkedIn to promote diversity in the workplace and for companies using Linkedin to hire with diversity in mind. I used doodling to make the campaign more fun and inclusive to different kinds of people. Used on Twitter, Facebook etc.

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OSU

I was given a brief where I was supposed to pick a place and reinvent its visual identity to a chosen target audience. I chose a popular neighbourhood in Accra, Ghana called Osu, and focused on taking its tourist, overpopulated legacy and merging it with its traditional humble and residential roots. Through this brief, I used techniques such as understanding and strategy documents to create a fun brand for a neighbourhood I spent a lot of time in growing up.

Place Branding

GENESIS

Referring to the name of the project, This illustration piece I designed to paint as a mural is my take on the beginning of the world. The brighter colour palette and the more fluid and sexual motifs portray the more feminist and queer undertones I believe took place in ‘Genesis’. I wanted to play with different lines and shapes to add to the chaotic nature of the design.

Mural Design - Illustration

Branding - Product Development

CACCIOTORE meaning hunter in Italian refers to the age old tradition of mushroom hunting in the Le Marche Region of Central Italy. I was assigned as a brief to create a sustainable luxury product where the profits go to the relief of citizens in the regions who had experienced reoccurring earthquakes in January 2017. I designed these mushroom crisps in partner with local farms in Le Marche to help rebuild the community.

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PATTERNS DOES PRIDE

Illustration - Poster - Social Media

This is a commission I took on for Patterns Brighton’s Pride event of the ​year. I focused on using summery, light-hearted iconography with queer ​symbolism in my curated style to promote the event with the poster.

SRADE

NAILS

My friend was starting a nail art/ nail salon business and needed a logo and some unique branding for their website and social media pages. They wanted a whimsical, Y2K, queer-coded feel to their graphics and visuals of their nail brand and I believe I was able to achieve that, from the hand drawn logo to the chaotic visual spreads I produced for them.

Business - Branding - Social Media

TOYS OR FOOD ?

I wanted viewers of these stickers, designed as a proposal for the Hatfield Food Bank to use in major supermarkets, to question their morals and values when it comes to their consumption habits. I wanted the stickers to also catch younger shoppers‘ attention by using the slogan ‘ Toys or food?’ as well as using cartoon illustrations in complimentary colour schemes which I thought matched a lot of major supermarket brand colours.

Label Design - Illustration

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PUFFS

Branding - Illustration

This work came from a live brief given to us by a design agency for a module to create a sub-brand from a Warner Brothers series or movie. I chose the PowerPuff girls, as I loved the different Pinterest aesthetics that have come from that show. I decided to follow my mantra of uplifting black women through my design by create a brand focused on Afro curly and coily hair products for young black girls and other children. I appreciate the outcome of this project as it forced me to make everything from scratch which I can say paid off at the end.

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DESIGN

FUTURES

Print - Illustration - Journal

I was given a brief document of my design journey through any type of design artefact and I decided to produce a book featuring designs, photos and illustrations I believe show my strengths as a designer as a whole and also my weak points in what I can improve and learn from. I believe this journal shows of my radical personal style I mentioned earlier.